An established company with a foundational blockchain infrastructure. Seeking to augment their existing infrastructure with fresh insights and innovative solutions by leveraging external talent.
THE PROBLEM
The need to find a diverse pool of talent with a deep understanding of blockchain technology to build upon the existing infrastructure.
Seeking individuals who can bring innovative solutions and enhance the functionalities of their blockchain infrastructure.
THE SOLUTION
Propel steps in to connect the company with a community of tech enthusiasts and experts with a deep understanding of blockchain technology.
Facilitates collaborative sessions where community members work hand in hand with the company’s team, bringing a fresh perspective and innovative solutions to build upon the blockchain infrastructure.
THE OUTCOME
The company successfully enhances its blockchain infrastructure with innovative features, a direct result of the collaborative effort with Propel’s Community.
The collaborative approach fosters a network of experts who become a valuable resource for the company, ready to engage in future projects and continue building upon the infrastructure
Product Feedback & Beta Testing
Harness the power of tech communities to receive valuable user feedback, improve your products, and confidently launch successful innovations.
Utilize communities to gather valuable feedback on your products or services from tech-savvy users.
Examples
Beta Testing: Offer products or features in beta to members of tech talent communities, enabling early feedback and bug identification before official release.
Market Research: Use tech talent communities as a valuable resource for gathering insights about industry trends, customer preferences, and competitor analysis.
A company, potentially a startup or an established firm, is in the developmental stage of a product or feature and is keen on obtaining unbiased, constructive feedback to refine it before the official launch.
NEEDS
The company is looking to gather diverse perspectives to understand different user experiences and to identify areas of improvement to ensure the product meets the market demands effectively.
EXAMPLE
A SaaS company looking for feedback on the usability of its new software update.
THE PROBLEM
Diverse Feedback: Obtaining feedback from a diverse group of users to ensure a well-rounded understanding of the product's strengths and weaknesses.
Constructive Insights: Gathering constructive insights that go beyond mere opinions, focusing on actionable feedback that can genuinely enhance the product.
Structured Feedback Process: Setting up a structured process to gather feedback efficiently, ensuring that the feedback is organized and easy to analyze.
THE SOLUTION
Community Engagement: Propel taps into its extensive tech community to assemble a diverse group of individuals to test the product and provide feedback.
Feedback Loops: Creating feedback loops that facilitate the collection of detailed and constructive feedback, focusing on various aspects of the product to provide a comprehensive view.
Analysis and Reporting: Working hand-in-hand with a Data Science community, Propel analyzed the feedback to extract actionable insights, helping the company fine-tune the product based on real user experiences and preferences.
THE OUTCOME
Refined Product: The company ends up with a product that has been refined based on genuine user feedback, enhancing its market readiness and potential for success.
Informed Decisions: The feedback process enables the company to make informed decisions in the final stages of product development, ensuring a product that meets user expectations and market demands.
Market Research
Tap into tech communities to access deep market insights, enabling data-driven strategies and informed business decisions.
Engage with tech communities to enhance your company's reputation as an employer of choice in the industry.
Examples
Employer Branding & Developer Relations: Sponsor and support hackathons, coding competitions, and tech-related events to nurture talent and identify potential future employees.
Knowledge Sharing: Encourage employees to participate in webinars, workshops or conferences organized by tech communities to showcase your expertise and share insights.
Product Awareness: Drive awareness for specific products within specific tech communities e.g a 'no-code' product looking to get users within no-code communities.
A company, possibly venturing into a new market or introducing a novel product, seeks to understand the market dynamics, consumer preferences, and potential challenges in the targeted market.
NEEDS
The company aims to gather data and insights that can guide their strategy, helping them to tailor their approach to meet the specific demands and nuances of the market effectively.
EXAMPLE
A gaming company looking to understand the preferences of different demographic groups in a new geographical market.
THE PROBLEM
Data Accuracy: Ensuring the accuracy and reliability of the market data collected. In-depth Insights: Going beyond surface-level data to gather in-depth insights that can truly guide the company's strategy.
Diverse Perspectives: Capturing a wide range of perspectives to get a holistic view of the market dynamics.
THE SOLUTION
Community Engagement: Propel leverages its vast tech community to facilitate surveys, focus groups, and other research methodologies, gathering data from a diverse and relevant audience.
Expert Analysis: Propel offers expert analysis of the collected data, helping to identify trends, preferences, and potential areas of opportunity.
Strategic Guidance: Based on the insights gathered, Propel provides strategic guidance to help the company tailor its approach to the specific market dynamics, enhancing their potential for success.
THE OUTCOME
Strategic Advantage: The company gains a strategic advantage with data-driven insights that guide their market strategy, helping them to make informed decisions.
Risk Mitigation: The insights derived from the market research help in mitigating risks, allowing the company to avoid potential pitfalls and to focus on strategies with the highest potential for success.
Diversity and Inclusion
Engage with diverse tech communities to promote inclusivity, and cultural awareness, and access a wide range of talented Professionals.
Tech talent communities often represent a diverse group of individuals, which can help companies like yours foster a more inclusive and diverse workforce.
Examples
Pipelining: Include diverse candidates in your job pipeline. This drastically increases the likeliness of a hire.
Social Impact: Support initiatives driven by tech communities that have a social impact, demonstrating your company's commitment to diversity & inclusion.
Talent Development
Collaborate with tech communities to nurture skills, inspire innovation, and support the ongoing development of your team.
Talent Pipeline & Recruitment
Leverage tech communities to strategically build a talent pipeline, and access global talent pools.
Tap into communities to identify and recruit skilled tech professionals for specific job openings.
Examples
Tech Hiring: Find and hire the best tech talent from within specialized communities
Talent Pipelining: Develop a talent pipeline by nurturing relationships with promising tech enthusiasts within these communities, potentially leading to future hiring opportunities.
Talent Development: Sponsor and support hackathons, coding competitions, and tech-related events to nurture talent and identify potential future employees.
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